The One Skill Every New Business Owner Needs in 2025: How to Write Copy That Sells
Nick Nolan
December 22nd, 2024
You’ve got your business idea. Maybe you’ve even started building your website or creating your product. The excitement of entrepreneurship is building – you can almost taste the freedom of being your own boss.
But then you sit down to write about your business, and everything grinds to a halt.
The words won’t come. Or worse, they do come, but they sound stiff, salesy, or nothing like the vision you have for your brand.
You know your product or service could change lives, but somehow that passion gets lost in translation when you try to put it into words.
You’re not alone.
This is the hidden obstacle that stops most entrepreneurs before they even get started.
Why Most New Businesses Struggle to Make Sales
Here’s a hard truth that nobody talks about: amazing products don’t sell themselves.
Every day, brilliant business ideas fade into obscurity because their creators couldn’t effectively communicate their value. The graveyard of failed businesses is filled with incredible products that nobody ever heard about.
Think about your own online behavior.
When was the last time you:
- Left a website because nothing caught your attention?
- Scrolled past a social media post that felt boring or pushy?
- Deleted an email newsletter without reading past the first line?
- Hesitated to buy something because the description didn’t convince you?
That’s the power of copy in action.
Whether it’s a weak website that fails to convert visitors, social media posts that get zero engagement, or emails that land straight in the trash, poor copy kills promising businesses before they have a chance to succeed.
The most frustrating part?
Most entrepreneurs don’t realize this is their problem.
They blame their product, their timing, or their market – never suspecting that the real issue is simply how they’re communicating their value to the world.
The Hidden Advantage of Learning Copywriting First
Before you spend thousands on website design, inventory, or advertising, consider this: learning to write compelling copy could be the difference between launching with a bang and launching to crickets.
Think about it. As a new business owner, you need to:
- Create email sequences that nurture leads
- Develop product descriptions that drive sales
- Write a homepage that converts visitors into customers
- Craft social media posts that build an engaged audience
- Write ads that actually generate returns on your investment
The good news?
You can learn these essential skills in just 10 minutes a day.
The Real Cost of Not Knowing How to Write Copy
Let’s talk numbers. As a new business owner, you have three options:
- Hire a professional copywriter:
- Sales page: $2,000-5,000
- Homepage copy: $1,000-2,500
- Email welcome sequence: $500-1,500
- Product descriptions: $200-500 each
- Social media posts: $50-200 per post
- Facebook Ad copy: $200-500 per campaign
Total cost for just the basics: $4,150-10,200
- Do it yourself without training:
- Wasted ad spend from ineffective copy ($500+ per failed campaign)
- Lost sales from unconvincing product descriptions (easily $1,000+ per month)
- Missed opportunities from poor email sequences (20-40% lower conversion rates)
- Weak social media engagement leading to slower growth
- Time wasted through trial and error
Potential cost of mistakes: $5,000-15,000 in your first year
- Invest in learning copywriting now– learn the same principles that:
- Professional copywriters charge thousands to apply
- Generated 10-20x ad ROI in my own business
- Can save you $10,000+ in your first year
- Will serve your business for years to come
Proof That Good Copy Makes the Difference
Let me share a real example from my own entrepreneurial journey.
Earlier this year, I launched a car detailing company. But unlike most new business owners, I had an unfair advantage: copywriting and marketing experience. I needed a reliable way to get new customers.
When I started running Facebook ads for my detailing services, I didn’t just throw money at the platform and hope for the best.
I applied proven copywriting principles to:
- Write headlines that caught attention
- Build trust through strategic messaging
- Address customer objections upfront
- Create compelling calls to action
- Test different angles and offers
The result? A 10-20x ROI from my ads:
34 leads and a single customer covered the ad spend. A quick Google search says good cost per lead for mobile detailers is between $10-$20 per lead. I get leads for <$4 because I created a better offer and wrote convincing ad copy.
I also ran a few ads that only got a 2-5x ROI. I spent $45 on one ad and it only brought me a single lead, which thankfully turned into a paying customer. You can increase your chances of success, but you can’t guarantee success. Testing is part of every successful ad campaign. If you look at your favorite brand’s ad library, they’re testing new ads all the time.
This wasn’t luck or a “special” industry.
There are plenty of mobile detailers who have a bigger budget, better equipment, and more experience than me. I simply knew how to connect and convert customers. The same principles that generated these results can work for any business, in any industry.
Introducing Copy Kickstart: Your 10-Day Foundation for Business Success
Instead of trying to figure out copywriting through trial and error (which could cost your business thousands in lost sales), follow our proven 10-day system:
Day 1: Headlines That Drive Traffic – Learn to write headlines that stop the scroll and drive traffic to your business. Perfect for your website, social media posts, and email subject lines.
Day 2: Hooks That Capture Attention – Practice writing opening lines that grab attention and keep potential customers reading. Essential for everything from your Instagram captions to your product pages.
Day 3: Understanding Customer Awareness – Discover exactly where your customers are in their journey and how to meet them there. This single lesson could transform your marketing approach.
Day 4: Finding Your Unique Angle – Learn how to stand out in a crowded market and position your business for success. Perfect for crafting your unique selling proposition.
Day 5: Storytelling That Sells – Storytelling is how you build connection and trust with your audience. Essential for building your brand and personal story.
Day 6: Building Trust and Credibility – Learn how to establish authority in your market, even if you’re just starting out. Crucial for converting skeptical customers.
Day 7: Calls to Action That Convert – Balance asking for the sale without being pushy. Perfect for your website pages, email campaigns, and social posts.
Day 8: Handling Customer Objections – Learn to address customer concerns before they stop the sale. Essential for your FAQ pages and sales copy.
Day 9: Creating Natural Urgency – Discover how to motivate customers to buy now without using fake scarcity. Perfect for launch campaigns and promotions.
Day 10: Market Research Made Simple – Learn how to understand what your customers really want and how to speak their language. Crucial for all your future marketing.
Real Business Applications, Not Just Theory
“Can I really learn copywriting in just 10 minutes a day?”
It’s a fair question.
Here’s the truth: each daily lesson is intentionally designed to be consumed in 10 minutes.
Why?
Because research shows that focused, bite-sized learning leads to better retention than long, overwhelming sessions. Most online courses have single-digit completion rates because they try to deliver too much information.
Each day includes:
- Direct feedback on your work
- Practical exercises that build your skills
- Real examples from successful startups
- A supportive community of fellow entrepreneurs
- Templates you can immediately use in your business
This Isn't Another "Watch and Learn" Course
The real magic of Copy Kickstart happens when you put fingers to keyboard.
Each day includes:
- Practice That Matters
- Get specific prompts and challenges tied to each day’s lesson
- Write real copy for your business, not theoretical exercises
- See before/after examples of copy transformations
- Apply techniques to your actual business needs
- Expert Feedback on Your Writing
- Share your copy in a friendly, supportive environment
- Get constructive feedback from an experienced copywriter
- Learn from seeing others’ work and feedback
- Receive specific suggestions for improvement
- Ongoing Community Support
- Lifetime access to all materials and templates
- Stay in the private Facebook group after the 10 days
- Learn from other entrepreneurs’ questions and experiences
- Build relationships with fellow business owners
Think of the 10-minute lessons as your daily foundation. But the real growth happens in the practice and feedback that follows.
Unlike other courses that end after the last lesson, Copy Kickstart gives you a private community and ongoing resources for your entrepreneurial journey.
Launch Special: Start Your Business Right
Your investment? Just $15 (regular price: $100) Limited to the first 25 entrepreneurs who join.
Think about that – for less than the cost of a single social media post from a professional copywriter, you’ll learn skills that could save or earn you thousands in your first year alone.
Perfect for Entrepreneurs Who:
- Are planning to launch a business in 2025
- Want to build an audience before they launch
- Need to write their own marketing materials
- Are bootstrapping and can’t afford to hire a writer
- Want to understand marketing fundamentals
Start Your Business Journey Right
Don’t wait until after you’ve launched to learn how to talk about your business.
For less than you’d spend on a stack of 50 business cards, you can master the one skill that could determine your success in 2025.
Join Copy Kickstart now and turn your business idea into reality with copy that converts.
Eventually, this course will cost $100+ (similar writing cohorts cost $350+).
If you join today, this course costs $1.50/day.
→ Use the discount code “COPY15” at checkout to get the $15 launch price ←
You’ll join the first cohort and have lifetime access to the private community.
10-Day Copy Kickstart
- 10 quick copywriting tasks
- Frameworks and checklists
- Actionable feedback
- Copy swipe file
- Expert support
- Lifetime access
- Money back guarantee
21/25 spots available!
The first cohort will run January 2nd-12th 2025.
You can sign up today and get lifetime access to the Facebook group.
FAQs
You don't need experience
If you’re totally unfamiliar with copywriting, this course will be more challenging and take a bit longer to complete. But, copywriting is a skill anyone can learn, and I’ve made this course as beginner-friendly as possible.
You don't need to be a copywriter
Copywriting is a valuable skill for anyone trying to make money or build an online business. You don’t need to work as a copywriter to get value from this course.
This course will take 10-15 minutes per day
There will be a prompt and short writing task posted in the private group each day. You’ll get a helpful resource, and get feedback from myself and other members when you post your copy. You can also spend more time learning if you want.
Refund policy
If you’re not happy with the course, I’ll give you a refund. Send me a message on LinkedIn, or email me (nick@copycheer.com). I’ll also be happy to answer any other questions about the course or copywriting.