Copywriting is the most valuable skills you can learn in 2024.

You’ll see it on every Twitter thread and article about making money online. And it doesn’t matter if you never work as a professional copywriter. The skills that bundle together to form copywriting– persuasion, conciseness, psychology, creativity, research, etc. All of those help you in any other business venture.

The next obvious question is: How can I learn copywriting??

Like most skills, there isn’t a single path to copywriting success.

You can read book, articles, and threads. You can watch videos and listen to podcasts. You could hire a copy mentor. I’ve done all of those things, and they’re great.

All of those things help you become a better copywriter.

The best way to learn how to write good copy fast is a practice called copywork.

Copywork has been used for 100s of years to teach people how to write better sales copy. 

It’s what Gary Halbert (one of the most successful copywriters ever) recommended when someone asked how to go from zero to a good copywriter as quickly as possible.

Mr. Halbert had 3 additional prerequisites:

1. Have a modicum of talent.
2. Have the ability to follow directions.
3. Have an appetite for very hard work.

Do you have those 3 things? Copywork will get you on the right path.

Here’s how it works:

You study proven sales letters, ads, and emails, and then hand copy them onto a piece of paper– yes with a real pen and paper. This works because you’re forced to slow down and start recognizing the styles and flows of great sales copy.

This same strategy is used to teach other skills. 

You want to learn to play the keyboard? You can buy one that lights up the keys when you need to press them. Pretty quickly, your hands and mind have a feel for how to play Jingle Bells and other popular songs. 

We do the same thing when we’re learning a new language. We listen to other people talk and mimic them. Language experts will tell you that learning the new language is more than memorizing grammar formulas and vocabulary. The fastest and best way to learn is immersion.

Sales copy is a different language– copywork is how you immerse yourself into it.

In this 7-day course, you’ll practice copywork with 7 proven pieces of copy.

This will help you establish a foundation of good copywriting skills, and help you develop the habit of copywork. Even after completing this course, you should continue practicing. I’ve included a huge swipe file that you can use for future copywork.

There are some other copywork courses out there, but I found two big problems with them.

Big Problem #1: most copywork is only focused on sales pages that are decades old. Stuff that was written on a typewriter and mailed to people’s houses. This is a big reason why some copywriters say this doesn’t work.

The copy was written before the internet existed.

We live in a different world. You’re not writing stuff like that.

You’re writing emails, Facebook ads, and landing pages. 

To learn modern copywriting, you need to practice copywork with modern copy.